Chery Signs Strategic Cooperation Agreement with Brazil CAOA Group

北京时间11月11日上午，奇瑞汽车与巴西最大的汽车制造和销售商CAOA集团宣布达成深度战略合作。双方将共同管理奇瑞在巴西圣保罗州的工厂，持续增加在巴西市场的资金投入和资源投放，共同强化奇瑞品牌在拉美市场的影响力。与海外当地市场最具实力的合作伙伴强强联手，是奇瑞推进智能化新时代全球市场战略的一个重要动作，开创了中国汽车品牌国际化走向纵深发展的新里程碑。

On the morning of November 11th (Beijing time), Chery announced an agreement on the deep strategic cooperation with CAOA Group, the largest automobile manufacturer and seller in Brazil. Both parties will jointly manage Chery's factory in Sao Paulo, Brazil, and increase the capital and resource investment in the Brazil market, in order to jointly strengthen the influence of Chery brand in Latin America market. Joining hands with the strongest partner in local overseas market is an important step for Chery to promote the global market strategy in the new era of intelligence, which created a new milestone for the internationalization of China's auto brands.

在巴西驻华大使Marcos Caramuru De Paiva，阿根廷、乌拉圭等驻华使领馆代表，特邀嘉宾和现场400多家海内外媒体的共同见证下，奇瑞汽车股份有限公司副总经理何晓庆、巴西CAOA集团首席财务官及对外合作执行官Marcelo Elias作为代表，现场签订合作协议。根据协议，双方将组建联合团队，在研发、制造、采购、销售、服务等领域全面深度合资或合作。未来几年，双方每年将在巴西市场投放2-3款最新的、高度符合巴西消费者需求的奇瑞品牌车型。

Witnessed by Marcos Caramuru De Paiva, the Brazil ambassador to China, the representatives of Embassy and Consulates in China, the invited guests and over 400 domestic and overseas media, He Xiaoqing, the Vice President of Chery Auto, and Marcelo Elias, the CFO and Foreign Cooperation Executive of Brazil CAOA Group, signed the cooperation agreement. According to the Agreement, both parties will set up a joint team to conduct comprehensive depth joint venture or cooperation in the R & D, manufacturing, purchasing, sales, services and other areas. In the next few years, both parties will launch 2 ~ 3 new Chery brand models highly consistent with the consumer demand in the Brazil market every year.

图为奇瑞汽车股份有限公司副总经理何晓庆、巴西CAOA集团首席财务官及对外合作执行官Marcelo 签订合作协议

Mr. He Xiaoqing, Vice President of Chery Auto and Mr.Mracelo ,the CFO and Foreign Cooperation Executive of Brazil CAOA Group signed strategic cooperation agreement

何晓庆在签约时介绍道，巴西是拉美第一大汽车市场、全球最重要的汽车市场之一，全球重量级汽车企业都纷纷在巴西建厂。CAOA作为拉美地区最大的汽车销售商和汽车生产企业，在当地是高端品牌和优质服务的代名词。奇瑞此次与巴西CAOA签约的合作项目，将是中国在巴西最大的工业项目，也是第一家中巴合资的汽车企业。

Brazil is the largest auto market in Latin America and one of the most important auto markets in the world. Many major auto enterprises have set up factories in Brazil, said He Xiaoqing in the signing of the Agreement. As the biggest automobile dealer and manufacturing enterprise in Latin America, CAOA is synonymous with high-end brand and first-rate service in the region. Chery's cooperation project with Brazil CAOA will be China's largest industrial project in Brazil and the first China-Brazil joint venture as well.

“CAOA和奇瑞的合作，是巴西和中国汽车制造商之间第一次深度合作，也是非常具有里程碑意义的一次合作。”Marcelo Elias谈及为何选择与奇瑞合作时表示，奇瑞作为中国最大的汽车出口企业，拥有强大的技术实力、经验丰富的国际化团队，能够充分理解巴西消费者的需求，为当地消费者提供质量过硬、物美价优的产品及服务。CAOA集团总裁Mauro也特地发来视频表示祝贺。他说：“奇瑞是世界知名品牌，在中国汽车出口排名第一，成为奇瑞的合作伙伴是我们的骄傲。两大巨头的伙伴关系，将加强中国与巴西的工商业联系。我们对新合作充满信心，很荣幸成为奇瑞全球市场的战略伙伴！”

"The cooperation between CAOA and Chery is the first deep and milestone cooperation between Brazil and Chinese automakers." When asked the reason to cooperate with Chery, Marcelo Elias said that Chery has become the largest automobile export enterprise in China with strong technical strength and experienced international team. It is able to fully understand the needs of consumers in Brazil and provide products and services with excellent quality and reasonable price for local consumers. Mauro, the President of CAOA Group also sent a special video to congratulate. He said that Chery is a world famous brand ranking first in the export of Chinese passenger vehicles. To be a partner of Chery is the pride of CAOA. The partnership of the two giants will strengthen the industrial and commercial ties between China and Brazil. We are confident of the new cooperation, and are honored to be the strategic partner of Chery's global market.

奇瑞在整个巴西市场的发展历程，正是其全球化战略轨迹的生动诠释。2009年，奇瑞产品第一次进入巴西，TIGGO车型一上市就迅速获得市场的关注和认可，当年即被评为巴西年度最佳SUV车型。2014年，奇瑞在巴西经济最发达的圣保罗州建成了5万台产能的现代化工厂，是中国车企海外投资建厂的最大案例。奇瑞还针对巴西市场专门开发出符合当地需求的灵活燃料汽车，以“企业公民”的身份投身当地公益和民生事业，推进属地化运营，深耕当地市场。截至目前，奇瑞在巴西累计销量已超过8万台。相信有了奇瑞扎实的技术实力，以及CAOA集团深厚的市场开拓能力，未来奇瑞品牌在巴西乃至拉美的发展会更值得期待。

The development of Chery in the whole Brazil market is a vivid interpretation of its global strategic trajectory. In 2009, Chery product entered Brazil for the first time. TIGGO model soon gained market attention and recognition since its appearance on the market and was named as the best SUV model of Brazil in that year. In 2014, Chery built a modern factory with a capacity of 50,000 sets of automobiles in Sao Paulo, the most economically developed state in Brazil, which was the largest case of overseas investment and construction of Chinese auto enterprises. Chery also specifically developed the flexible-fuel vehicle for the Brazil market, joined the local public welfare and people's livelihood as an "enterprise citizen", promoted the localization and rooted in the local market. So far, Chery has accumulated more than 80 thousand vehicles in Brazil. It can be expected that in the future, with its solid technical strength and CAOA Group’s profound market development capability, the development of Chery brand in Brazil, even in the whole Latin-America, will be more promising.