PSA enhance the support to DS China

今天，长安PSA在内部宣布，PSA将加强对DS中国的支持。

派遣陈育松（Cyrus CHEN）担任长安PSA网络发展与质量部总监，并派两大支持人员。PSA-DS品牌形象中国及东南亚地区副总裁章宇光（Roger ZHANG）派往长安PSA支持与品牌相关的协调执行；PSA-DS中国及东南亚地区职能总监柯立伟（Olivier Katz）派往长安PSA销售公司支持协调管理综合管理办公室。两人分别向PSA DS品牌中国及东南亚地区总裁陈国章汇报。 

三人将与团队一起，协助长安PSA副总裁、销售公司总经理蔡建军和PSA DS品牌中国及东南亚地区总裁兼长安PSA DS品牌总经理陈国章开展工作，共同推进DS品牌的长远发展。

Today, CAPSA announce internally, PSA group will enhance the support to DS China.

PSA assigns Mr. Cyrus Chen to CAPSA as Network Development & Quality Director.

PSA assigns two supporting executives. PSA-DS Brand Image China and South East Asia Director, Mr. Roger Zhang, is assigned to support CAPSA’s effective brand-related executions; PSA-DS China and South East Asia Functional Director, Mr. Olivier Katz, is assigned to coordinate and manage the GMO (General Management Office) of CAPSA Sales Company. These two executives report to PSA DS Brand Division China and South East Asia.

Those three executives will assist Vice-President of CAPSA and GM of CAPSA Sales Company Mr. Cai Jianjun, and PSA Brand Division DS China and South East Asia and GM of DS Brand of CAPSA Sales Company Mr. Robert Chan to develop and promote DS Brand’s long term development.

同时还宣布在长安PSA销售公司设置四个大区，并任命了四大区协调人。

Meanwhile, four sales regions are set in CAPSA Sales Company, and assign Region Coordinator for each Region.

作为刚刚进入中国不到3年的新世代豪华汽车品牌，DS在2014年取得了非常亮眼的成绩——全年销量26700辆，相比去年增长了近6倍，进入了豪华品牌前10名；并且在中国已建成79家DS STORE，覆盖50多个主要城市。无疑，DS品牌在中国市场已经迈出了成功的第一步。而对于PSA集团来说，DS品牌在其未来战略规划中，还承担着“品牌提升”与“销量提升”的双重重任。此次PSA加大对DS中国的支持，无疑表明了长安和PSA两家母公司向DS品牌倾斜更多资源，协助DS品牌在未来实现更好的发展。

As a new generation premium car brand into China in just beginning 3 years, DS has achieved astonishing results of annual sales volume of 26700 vehicles in 2014, which increases 6 times than last year and enters the top 10 premium car brands. DS has, so far, successfully built 79 DS STOREs and covered more than 50 big cities all around China. There is no doubt that DS brand has already made the first step of success in Chinese market. But for PSA group, in its future strategy planning, DS brand also undertakes the important dual-tasks “brand” and “sales” promotion. This time, PSA group increases the support on DS china, which clearly indicates that both Chang’An and PSA mother companies spare more resource and assist DS brand to realize the better development in future.